Curious Chef
Giving kids the tools they need to express their curiosity and creativity, both in the kitchen and the garden!
Tailor Made Products owns multiple brands, including Curious Chef. They came to Top Floor because conversion rates were down and wanted a redesign, to feature both brands more equally - Curious Chef and Curious Gardener. The site was in need of several upgrades as well, including new images, user experience features, and additional eCommerce capabilities.
The Solution
The homepage focused on connecting Curious Gardener to Curious Chef through the idea of ‘farm to table’ - cooking what you grow. Throughout the rest of the site, both product lines were given equal attention and intertwined with one another. All of the in-use images were added along with several fun illustrations, icons, and bright colors to make the site kid focused and more attention grabbing. The shopping cart and quick view experience was greatly improved and the social media sharing capabilities added as well.
Take a look through the full website
Not responsible for any changes the client made to the website post-launch!