Areas of Expertise

• Wireframing & Prototyping

• Product & Visual Design

• Information Architecture

• Design Systems Strategy

• UX Research & Insights

• Behavioral Analytics

• Accessibility Evaluation

Technical Skills

• Figma

• Claude

• Baymard Institute research & tools

• Jira & Confluence

• Shopify

• Dovetail

• Adobe Creative Suite

Hello! I’m Melanie

I’m a strategic UI/UX design leader with 17 years of experience creating user-centered digital products, with expertise in DTC commerce. I enjoy turning complex business and user needs into intuitive, accessible experiences that drive engagement and growth. As a Figma expert and advocate for UX best practices, I’m passionate about raising design quality across teams. I combine attention to detail with data-informed thinking, using research and insights to guide thoughtful design decisions. I build collaborative relationships with stakeholders and believe iteration, open communication, and teamwork are key to delivering meaningful results. 

My Background

My background spans agency and in-house environments, where I've led digital design initiatives, managed and mentored design teams, and partnered with stakeholders to deliver user-centered experiences that support business goals. Throughout my career, I've overseen website strategy and redesigns, improved team processes, guided project planning and execution, and contributed to multi-channel marketing efforts across digital, print, retail, and social platforms. This blend of leadership, UX expertise, and hands-on design experience has shaped my ability to balance user needs, business objectives, and team success.